More Than Pushing Pixels: Design Thinking (and UX)

What is good design in a digital product?

Look and feel are very important, but is it effective for the user? Does it engage and delight them, encouraging them to return? Does it make sense? Is information easy to find? Does it evolve? It is successful from the business perspective? Am I asking too many questions?

It can do all of these things, but perhaps not initially.
As a designer of digital products, I advocate for using Design Thinking (and UX) methodologies in order to improve the user experience, contributing to a more successful digital product.

Design Thinking methods and strategies belong at every level of the design process. However, Design Thinking is not an exclusive property of designers — all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about Design Thinking is that the designer's work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in creative and innovative ways.

The process involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas. It is a fluid process where at every stage there are opportunities to stop, revisit previous decisions, adjust to better understand the problems facing users and ensure the designed solution you’re introducing is the right one. The heart of Design Thinking is the intention to improve products by analyzing and understanding how users interact with products.

Over 20 years of experience

Designing & coding websites from conception to production. Expert level Sketch, HTML, CSS, jQuery, Adobe Photoshop, Illustrator and Lightroom, Advanced Proficiency in JavaScript, SASS, Wordpress, Bootstrap and Semantic frameworks, web optimization, cross/platform and browser support, social media and SEO best practices.

Skills

Technical Skills
Certifications:
Building AI Powered Chatbots Without Programming
Issued by Coursera
July 2019
Other Skills:
Photography:
http://www.fahrenheitnyc.com

HTML/CSS Instructor

Work Experience

April 2020 - Present:
TuitionRelief - NEW YORK, NY
Graphic / Web Designer

Brand development and design for TuitionRelief and TuitionPledge, a sponsor-driven platform committed to students, donors, and policymakers to reduce student debt in America. Design, coding and maintenance of both brand’s websites as well as the TuitionRelief dashboard, the portal for students to register for scholarships.
https://www.tuitionrelief.io/
https://www.tuitionpledge.org/

June 2017 - March 2020:
Ticket Evolution - NEW YORK, NY
HTML / CSS Web Designer

Brand development and design for Ticket Evolution and Events 365, company’s travel advisor offering. Design, coding and maintenance of both brand’s websites as well as supporting marketing materials, trade show displays, and email newsletters for both brands. Design and UI of company’s white label ticketing website for consumers resulting in an increase of conversions by over 3%.
https://www.shop.events365.com
https://www.ticketevolution.com
https://www.events365.com

August 2016 - June 2017:
B12 - NEW YORK, NY
HTML / CSS Web Designer

Creating rapid HTML/CSS prototypes of small business websites for clients using B12's Design Suite and open-source software, Orchestra for project management.
https://b12.io/

Websites Designed with B12's Design Suite:
http://www.foundercollective.com
http://www.regentproperties.com
http://www.corradomooncoin.com
http://www.nashvilleareahomes.com
http://www.roughdraft.vc

October 2015 - February 2016:
Poshly, Inc. - NEW YORK, NY
Front End Web Developer / Web Designer

Design and maintenance of the company’s consumer-facing quiz-based website, poshly.com and the client-facing, AngularJS analytics platform using HTML5, CSS3 & SASS, jQuery & Javascript as required for both desktop & mobile browsers.
http://www.poshly.com
http://insights.poshly.com (account required)

2010 - 2015:
SPAFINDER WELLNESS 365 - NEW YORK, NY
Front End Web Developer / Web Designer

Development of company websites within a medium-sized Agile team. Collaborating with designers and converting designs perfectly into web pages using HTML5, CSS, jQuery/Javascript as required for both desktop & mobile browsers.
http://www.spafinder.com
http://www.corporatewellness365.com
http://www.spawish.com

2007-2010:
PARADE Publications - NEW YORK, NY
Web Designer/Producer

Design & web production of various webpages, mini-sites, sweepstakes, e-mail newsletters and social media for PARADE.COM within a team environment using OpenCMS.
http://www.parade.com

1999-2007:
LIGHTBULB PRESS, INC. - NEW YORK, NY
Web Art Director

Lightbulb Press, the widely recognized creator of educational online content on investing, personal finance, and planning for retirement. Responsibilties at Lightbulb include designing financial education websites and courseware for clients from concept to production to execution within their deadlines. Managing web production staff. Familiar with branding and style guidelines.
http://www.lightbulbpress.com

1999:
HENDRIKS INSTITUTE - BROOKLYN, NY
Print Graphics Instructor/Web Design Instructor

Educating students on the fundamentals of computer literacy and graphic/web design using Adobe Photoshop, Illustrator and HTML.


Education

1999
HENDRIKS INSTITUTE - NEW YORK, NY
Certificate in Graphic Design, Web Design and 3D Animation
1989
KATHARINE GIBBS SCHOOL - NEW YORK, NY
Information Processing Certificate
Download PDF Resume