Branding and overall product design development for marketing website and application for students and scholarship providers.
Product design of marketing website and application for students, HTML & CSS using Wordpress.
Website design, HTML & CSS using Wordpress. Design of all Marketing Assets featured.
What is good design in a digital product?
Look and feel are very important, but is it effective for the user? Does it engage and delight them, encouraging them to return? Does it make sense? Is information easy to find? Does it evolve? It is successful from the business perspective? Am I asking too many questions?
It can do all of these things, but perhaps not initially.
As a designer of digital products, I advocate for using Design Thinking (and UX) methodologies in order to improve the user experience, contributing to a more successful digital product.
Design Thinking methods and strategies belong at every level of the design process. However, Design Thinking is not an exclusive property of designers — all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about Design Thinking is that the designer's work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in creative and innovative ways.
The process involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas. It is a fluid process where at every stage there are opportunities to stop, revisit previous decisions, adjust to better understand the problems facing users and ensure the designed solution you’re introducing is the right one. The heart of Design Thinking is the intention to improve products by analyzing and understanding how users interact with products.
Pivoting from TuitionRelief, CommonScholarshipApp is the one-stop destination for college scholarship opportunities.
Using the insights learned from TuitionRelief, we rebranded, designed and developed a new platform from scratch to suit the needs of the 21st century student.
Contribution included brand design and product development including research, wireframes and mockups of the website in addition to the application for students and scholarship providers.
Product launched December 2020.
Product design and development for TuitionRelief and TuitionPledge, a sponsor-driven platform committed to students to reduce student debt in America. Product design and coding of both brand’s websites as well as the TuitionRelief dashboard, the portal for students to register for scholarships.
Brand development and design for Ticket Evolution and Events 365, company’s travel advisor offering. Design,
coding and maintenance of both brand’s websites as well as supporting marketing materials, trade show displays, and email newsletters for both brands.
Design and UI of company’s white label ticketing website for consumers resulting in an increase of conversions by over 3%.
Creating rapid HTML/CSS prototypes of small business websites for clients using B12's Design Suite and open-source software, Orchestra for project management.
Websites Designed with B12's Design Suite:
Design and maintenance of the company’s consumer-facing quiz-based website, poshly.com and the client-facing,
http://insights.poshly.com (account required)
Development of company websites within a medium-sized Agile team. Collaborating with designers and converting designs perfectly into web pages using HTML5,
Design & web production of various webpages, mini-sites, sweepstakes, e-mail newsletters and social media for PARADE.COM within a team environment using OpenCMS.
Lightbulb Press, the widely recognized creator of educational online content on investing, personal finance, and planning for retirement.
Responsibilties at Lightbulb include designing financial education websites and courseware for clients from concept to production to execution within their deadlines. Managing web production staff. Familiar with branding and style guidelines.
Educating students on the fundamentals of computer literacy and graphic/web design using Adobe Photoshop, Illustrator and HTML.